Launch of SymplBrush to disrupt home dental care



SymplBrush, the science-driven brand behind the innovative electric toothbrush developed to rethink daily brushing routines for maximum effectiveness and efficiency, is launched today. With research indicating that most consumers brush their teeth closer to 45 seconds rather than the recommended two minutes, SymplBrush is designed as a solution to this problem, cleaning teeth completely in 30 seconds. The entry of SymplBrush into the industry presents the most convenient and fastest option without sacrificing gum health.

The characteristic brush design features 20x more bristle coverage than typical brushes, making it the fastest (and safest) option in its class. With the push of a button, SymplBrush solves the common problem of under and / or overbrushing, using technology that removes user error, resulting in a daily routine that is more beneficial than a burden.

The SymplBrush welcome kit includes the signature electric toothbrush, as well as SymplPaste, their proprietary toothpaste, which uses n-HAp, instead of fluoride, to prevent plaque build-up, reduce gingivitis and help with tooth sensitivity. SymplPaste with a subtle mint taste is fluoride-free, GMO-free, vegan and SLS-free, making it the cleanest toothpaste on the market. Together, these safe and simple products provide the ultimate complete, scientific solution.

After years of research and development, SymplBrush was created in response to ongoing issues with patients’ brushing habits; Dr. Keith arbeitman wanted to offer a complete solution to help individuals find a healthy balance of cleansing quickly and properly without damaging the gums.

“After more than two decades in the dental industry, I knew from working with my patients that there was a huge opportunity in the market to provide an efficient, intuitive and safe way to take the guesswork out of brushing,” said Keith arbeitman, CEO and Founder of SymplBrush. “Used with our SymplPaste, the effectiveness of SymplBrush is maximized in cleaning teeth and removing plaque without injuring your gums. “

In addition to the SymplBrush product portfolio, the brand has also implemented initiatives focused on sustainability and membership benefits. SymplCircle is the brand’s dedicated program committed to sustainability and 100% recyclable. The initiative encourages customers to return their SymplPaste brushes, bristles or tubes, with SymplBrush taking care of breaking down and recycling the products in the most sustainable way possible.

Additionally, the SymplSet subscription-based program follows the ADA recommendation that the brush bristles should be changed quarterly, sending members fresh bristles, along with a 6-ounce tube of SymplPaste. , on their doorstep every 3 months.

SymplBrush is available for purchase only from

About SymplBrush

SymplBrush is the science-driven dental company designed to be smarter, faster and better. Founded by Keith arbeitman, DDS, SymplBrush incorporates over 20 years of ADA experience and research to rule out the most common cause of tooth decay, injury and gum disease – user error. SymplBrush’s “Living Hinge” bristle design enables the company to be the first effective, safe, full-arch toothbrush, proven by the Forsyth Institute, a subsidiary of The Harvard dental school in Cambridge, Massachusetts.

The product portfolio includes the SymplBrush electric toothbrush and the clean and exclusive toothpaste, SymplPaste, which uses nano-hydroxyapatite (or “n-HAp”) in place of fluoride. N-HAp was first developed by NASA in the 1970s to help astronauts returning from space with loss of bone density due to weightlessness.

The n-HAp in SymplPaste prevents plaque build-up, reduces gingivitis and helps with tooth sensitivity. The brand’s SymplCircle program is committed to sustainability and is 100% recyclable, encouraging customers to return their used brush or empty SymplPaste tubes, with SymplBrush taking care to break down and recycle products in the most sustainable way possible.

They also provide a membership-based program, the SymplSet, which delivers products to consumers based on the recommendations of the ADA.


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